Well, if you think we’ve spent every last penny in the pursuit of a film making career… you’re almost right, but this isn’t why we’ve added this pleasant little donation button to the right of our blog page.
We believe that somewhere between exploitative mega film studios and frenetic pirate downloaders is the future of the moving image industry. Lets stop bottling people into marketing clusters ( I once heard an American commissioning Editor say: “we’re looking for programs for 26 to 35 year-old male middle-class, medium-educated audience. That’s our demographic.”!!!) or forcing them to watch stuff that insults their intelligence. The modern day consumer of moving images is media-savvy. They know what they want, they know when and how they want it and they know they can get it for free off the internet.
BUT! – cry the defenders of the movie industry professionals – This is theft of someones work and energy and time and passion!!! THIS IS THEFT!
Well, I’m pretty sure the pirate “consumer” doesn’t see it that way. They feel cornered, they feel THEY are victims of theft every time they spend £8 to see a recycled formulaic boring blockbuster on the big screen they feel they have the right to see something interesting and thought provoking and challenging.
So what’s the answer? At Accidental Media we grant a great deal of trust in man(and woman)kind, maybe even more than is due; we think the consumer is ultimately a funder and a producer of the films he or she watches; people have not lost all trace of conscience because of torrent sites, they want to feel part of something important, something special, and they want to see good films get made.
So this is the idea behind our donations button:
Making films costs money.
We don’t have much.
You want to see good films and we want to make them.
A coffee or a beer only lasts as long as the caffeine or alcohol are in your system, a good film lasts for ever and is made for many to share.
So put your money to good use: FUND INDEPENDENT CINEMA (to the best of your abilities…that’s all we ask).